Interactive marketing is a customer-centric approach that focuses on individual customer actions and preferences. It involves reacting to customer behaviors and striving to meet their expectations and demands. Types of Interactive Marketing Interactive marketing encompasses a range of initiatives designed to engage customers and make content more relevant and engaging. Let’s explore some of the key types of interactive marketing: 1. Interactive Storytelling Interactive storytelling allows marketers to add dynamic elements to their content, such as animations, infographics, and mixed media elements. By incorporating interactive components, marketers can break up…
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